Is Your E-Commerce Business Really Ready for DPDP?
For an e-commerce business, personal data is part of almost every customer interaction. A visitor creates an account. A customer places an order. A delivery address is shared with a logistics provider. Payment information moves through a payment platform. Marketing teams analyse customer behaviour. Support teams access order information. The customer sees one seamless experience. Behind the scenes, dozens of systems and providers may be involved. That complexity is what makes DPDP compliance for e-commerce businesses a practical operational challenge. Start With Your Customer Data Before improving privacy controls, businesses need to understand what personal data they actually process. Names, phone numbers, email addresses, delivery information, account details, order history, customer-support records and marketing preferences may all be handled differently. The first step is therefore visibility. Businesses should understand where information enters the environment, where it is ...